At Lead2Scale, we know that every business is unique in its own way. But having worked with so many business owners, we also recognise some common goals: the desire to make a profit, grow, focus on core operations, and, of course, provide a great lifestyle for the owners.
Given these shared goals, it might seem like any business could be a great fit for us. However, we’ve learned through experience that not every business is the right match for what we do. In fact, choosing the right clients is one of the most important decisions we make. Here’s how we approach it:
What is the client looking for?
The first and most important question we ask is: Are we a good fit? This isn’t just about whether the client can afford our services, but about whether we have the right skills and experience to truly help them succeed.
At Lead2Scale, we pride ourselves on having hands-on experience running businesses and supporting business owners through challenges and growth. Our co-founder, Yulia, brings significant corporate experience to the table, having led large-scale projects with internationally dispersed teams in major corporations. This means we understand the complexities of managing teams, navigating growth, and tackling challenges on both a small and large scale. While we’ve worked with a wide variety of industries, we know some clients prefer more niche expertise, and that’s perfectly okay. Our confidence comes from a track record of success, but we’re always honest about whether we can help a business.
What do we gain from the partnership?
The second consideration is about what we’re looking for in a client. Our partnerships aren’t just about delivering results – they’re about creating long-term, meaningful relationships. We always ask ourselves the following:
- Ethical Fit: Is this a business we feel proud to work with? Does it operate in line with our values? Our reputation is everything, and we protect it fiercely by choosing clients who share our commitment to doing things the right way.
- Personal Fit: Can we work well with the business owner? Our work often involves big changes that affect both the business and the owner’s life. It’s crucial that we get along and that the owner is committed to the journey ahead.
- Results-Oriented Fit: Unlike many consulting firms, we don’t charge clients for our time or expertise alone. We believe in charging for the tangible results we deliver. That’s why we’re highly selective – we only work with business owners who are as committed to the road ahead as we are. Our success is tied to the outcomes we help create, so we need clients who are prepared to fully engage and invest in the process of transformation.
What type of businesses do we work with?
Lead2Scale typically works with privately owned businesses, often family-run or with the owner at the helm. This allows us to work closely with decision-makers, which is essential for making a real impact. Here’s the kind of businesses we love working with:
- Revenue and Profit: While we’ve helped businesses of various sizes, our sweet spot is working with businesses generating anywhere between $1M to $10M in revenue. If the business is turning a solid profit and is ready to invest in growth, we’re ready to help.
- Business Structure: We work directly with business owners who are invested in making their company thrive. This means we focus on private businesses, rather than public or non-profits, where the involvement of a single owner might not be as direct.
Long-term Success
Choosing a client is about more than just taking on a new project – it’s about building a relationship that can last years. At Lead2Scale, we don’t just work with any business that comes our way. Our process is deliberate and ensures that both sides benefit from the partnership. By carefully selecting who we work with, we set the foundation for long-term success, growth, and mutual satisfaction.
Ultimately, when we choose to work together, we’re in it for the long haul, dedicated to helping you scale your business and reach your goals.